Dentsu Creative Webchutney introduces National Creative Leadership team with new DIY philosophy

Dentsu Creative Webchutney has strengthened its creative leadership with the introduction of a National Creative Leadership team. This move brings together some of the industry’s sharpest minds, reinforcing the agency’s commitment to bold, insight-driven creativity.

To lead this vision, the agency has appointed eight National Creative Directors (NCDs) across three regions, reporting to Surjo Dutt, Chief Creative Officer, Dentsu Creative Webchutney:
West: Ajeet Shukla & Giamaria Fernandes
South: Arijit Sengupta & Mark Flory
North: Romit Nair, Moumita Pal, Abhijeet Ray & Manzoor Alam

With 80+ clients and a 400+ member team, Dentsu Creative Webchutney continues to push creative boundaries while staying rooted in local insights.

Leadership isn’t just about direction. It’s about doing. In an industry where creative leadership often takes a step back from hands-on work, Dentsu Creative Webchutney is rewriting the rules with a ‘Do It Yourself’ (DIY) philosophy.

Under the credo of ‘NCD Also Stands for DIY’, the agency’s new leadership structure is designed to be more hands-on, more involved, and more fearless. The goal? To ensure that creativity isn’t just directed – it’s actively created, refined, and lived at every level.

Surjo Dutt said: “‘Do It Yourself’ is a brutally simple, brilliantly effective, and often forgotten aspect of creative leadership. At dentsu, we believe leaders need to lead not only with direction and experience, but also by example. We want our leaders to not just guide, strategize, and build client relationships but also create landmark advertising themselves. This approach also helps establish creativity benchmarks and raise creative standards exponentially faster. I practice and live this philosophy myself, as will our NCDs and our next generation of creative leaders.”

“We have an outstanding set of NCDs, each of them an exceptional creator in their own right. They don’t just talk about creativity; they live it.”

Amit Wadhwa, CEO, South Asia, Dentsu Creative, said: “Creativity has no boundaries, but insight is always anchored in local context. At Dentsu Creative, we create spaces where ideas flow freely, while execution remains rooted in what truly resonates with people. This isn’t just a philosophy – it’s action. And a true reflection of this action is the amazing star cast of the creative leaders we have across geographies at Dentsu Creative Webchutney, along with Surjo at the helm. Exciting times ahead,” he says.

Indrajeet Mookherjee, President, Dentsu Creative Webchutney, added: “Creativity thrives when you’re willing to dive in and get your hands dirty. We are building a culture where leadership isn’t just about directing; it’s about innovating, collaborating, and making a real impact. With our exceptional team of NCDs, we’re setting new benchmarks for creativity in India – blending leadership with craftsmanship to redefine what’s possible.”