INNOCEAN partners with Netflix

INNOCEAN has announced its top management team, including Global CEO William Lee, held a meeting with Amy Reinhard, Netflix’s President of Advertising, and other key executives during their recent visit to Korea. The two companies reached a consensus on strengthening strategic cooperation, including marketing partnerships, to maximize synergy.

During the visit, INNOCEAN hosted a presentation at its Seoul headquarters for Amy Reinhard and Netflix’s advertising leadership team. The session highlighted INNOCEAN’s unique creative capabilities, including campaign planning and production, the increasing role of AI and digital technologies, dominant outdoor advertising media channels in key commercial districts such as The Monte Gangnam (Gangnam) and Shinsegae Square (Myeongdong), and its strong global network for customer experience projects such as exhibition planning.

INNOCEAN has been actively collaborating with Netflix since last year. To commemorate the launch of Kia’s SUV, the New Sportage, the company executed various online and offline marketing initiatives, including:
● Kia’s first domestic single-title sponsorship deal with Squid Game Season 2.
● The production of a three-part customized New Sportage advertising content series.
● Offline pop-up stores.

INNOCEAN expects to generate significant synergy through this latest meeting with Netflix by expanding diverse and creative marketing collaborations. This partnership is particularly promising, as INNOCEAN specializes in branding campaigns and IMC for major global clients, while Netflix offers premium entertainment and a highly engaged audience.

Netflix introduced its ad-supported tier in November 2022 across 12 countries, including Korea, offering a lower subscription price of KRW 5,500 per month compared to premium and standard plans. This model has gained consistent popularity by maintaining an ad experience that does not disrupt viewer engagement.

An INNOCEAN representative, said: “With the growing popularity of diverse Netflix content such as Squid Game Season 2, Single’s Inferno Season 4, and The Trauma Code: Heroes on Call, interest in Netflix’s ad-supported subscription plan has surged. Netflix continues to evolve into a key media platform for branding campaigns, offering highly engaging audiences and a non-disruptive advertising experience.”

Global CEO of INNOCEAN, William Lee, added: “We will further strengthen our collaboration with Netflix to continuously create successful case studies that drive new changes in the global advertising market.”