Meridian Brandy saves your day from unsmooth moments via latest Flash Bomber campaign

Meridian Brandy, Thailand’s premium local brandy renowned for its exceptionally smooth taste and rich flavors, joins forces with Flash Bomber to launch its latest film commercial under the new concept ‘Smooth On Top,’ redefining how life’s unsmooth moments can be turned around with the right touch of smoothness.

The spot shows three everyday scenarios at work, during a dinner date, and at a party, each capturing an interrupted, not-so-smooth moment. But then, Meridian Brandy steps in as the hero of the moment, elevating the experience and restoring ‘smoothness in life’ with its signature refined taste.

This campaign marks a bold move to reposition Meridian Brandy as one of the smoothest brandies in Thailand. With the new concept ‘Smooth On Top,’ the brand aims to deliver the ultimate sense of smoothness.

“With ‘Smooth On Top,’ we wanted to capture those little disruptions we all experience and highlight how Meridian Brandy can be the perfect companion to bring back smoothness in life,” said Thanasorn Janekankit, Creative Chairman of Flash Bomber. “It’s a statement from the brand that encourages everyone to embrace life’s moments with smoothness.”

The campaign is set to roll out across digital platforms, reinforcing Meridian Brandy’s position as the go-to choice for those who appreciate the art of smooth living. Watch the ‘Smooth On Top’ commercial and experience how Meridian Brandy turns every situation into a smooth occasion.

Credits
Brand: Meridian
Product: Meridian Brandy
Advertising Agency: FLASH BOMBER
Chief Creative Officer: Thanasorn Janekankit
Creative Director: Supachai Limvutivong
Copywriter: Thanasorn Janekankit / Supachai Limvutivong / Tin Siridej
Senior Art Director: Nattakit Satitviboon
Business Director: Sujira Srivarakiat
Account Director: Nathawadee Runguthaisiri
Agency Producer: Nutcha Mauthorn