Yell Bangkok promotes Carrier Air’s 10-year warranty via new OOH campaign

Yell Bangkok has come up with a unique selling message to promote Carrier Air’s 10-year warranty message: “Buy an air conditioner when you start Grade 7, and it’s covered until you graduate from university.”

The billboard was a simple yet effective way for Yell Bangkok to share Carrier Air’s 10-year warranty message without making it feel forced.

Carrier Air offers the longest 10-year warranty in the Thai market, and Yell positioned the brand as one that truly cares about its users.

To reinforce this message, the team strategically placed billboards near schools to highlight the offer.