Vaseline launches new Vaseline Gluta-Hya SPF 50 campaign inspired by HBO’s The White Lotus

Vaseline has partnered with the HBO Original series, The White Lotus for its highly anticipated third season, to launch the new Vaseline Gluta-Hya SPF 50 campaign. This first ever partnership combines the power of two iconic brands and engages fans on another level.

Vaseline Gluta-Hya SPF 50 takes center stage, ensuring that fans’ skin stays radiant and protected, no matter how intense the sun – or the drama. From the blistering heat to harmful ultraviolet rays that leave the skin damaged, discoloured and dry – Vaseline Gluta-Hya SPF 50 comes to the rescue.

Vaseline Gluta-Hya has quickly become a beauty industry favorite, earning recognition, amassing a devoted following and revolutionizing skincare.

Purnima Lamba, Global Brand Vice President of Vaseline, said: “Vaseline has always been about giving people the confidence to embrace every moment – whether at home or on a getaway. Partnering with The White Lotus allows us to bring this vision to life in a modern and culturally relevant way. Through this collaboration, we’re redefining how pop culture, travel, and self-care come together, engaging fandoms in new and different ways.”

To celebrate the partnership, Vaseline is rolling out a series of short films inspired by the HBO Original The White Lotus, shot with the same aesthetic, these films capture luxurious escapes with a playful twist. With this game-changing SPF, you can confidently indulge in every sun-drenched escape, knowing your skin is protected, even under the same level of intensity you would find in the HBO® Original The White Lotus.

1. A lavish beachside getaway takes an unexpected turn as sunburn and dryness strike—until Vaseline Gluta-Hya SPF 50 comes to the rescue with its superior hydration.
2. A stylish traveler battles thick, heavy sunscreen that clashes with her effortlessly chic vacation aesthetic—only to discover Vaseline Gluta-Hya SPF 50’s lightweight, invisible
formula.
3. Long hours under the sun dull and fatigue the skin—until Vaseline Gluta-Hya SPF 50 delivers deep hydration and an instant brightening boost, leaving a glass-skin glow.

Thailand is not only the setting for the new season of The White Lotus, it is also where Vaseline Gluta-Hya was born. Developed in Thailand to address the country’s intense heat, the serum- burst lotion range first launched here in 2021 before becoming a global favorite.

Through immersive pop-up experiences, high-profile events, and exclusive travel and beauty content creator collaborations, Vaseline is bringing the HBO® Original The White Lotus-inspired edutainment to life, beginning in Thailand, India, Indonesia, the Philippines, Arabia, and Turkey. “As we build on our engagements in Asia Pacific, we will continue to expand into additional key markets, ensuring more people can experience the future of sun protection in novel and interesting ways,” said Louis Piereck, Senior Global Brand Director of Vaseline.

Don’t forget to pack your Vaseline Gluta-Hya SPF 50 to stay glowing and protected even in the most sweltering of heat. You can get Vaseline Gluta-Hya SPF50 in leading retailers or online at Shopee, Lazada or our Vaseline TikTok Shop.

Visit Vaseline’s Facebook, Instagram, and TikTok pages to see how Vaseline Gluta-Hya SPF 50 helps you conquer The White Lotus sun—drama-free.