Cheil India and Snapchat collaborate for a fun-filled Holi celebration with Samsung Galaxy S25
Cheil India’s latest campaign for Galaxy S25 Series is an amalgamation of tech with culture. It is hinged around a collaboration with Snapchat – popular among GenZs for quirky, cool and shareable lenses, making it a natural choice With Holi around the corner, it seemed like the perfect opportunity to leverage the color conversation and have some fun with it.
The recently launched Galaxy S25 Series is the latest addition to the flagship Galaxy S Series. The range of premium smartphones boasts of an impressive line-up of the latest Galaxy AI based features. And when it comes to looks, it’s a complete stunner with its nature inspired colors, sleek design and featherweight build.
The varied, gorgeous shades of the Galaxy S25 Series often makes it difficult to choose one. The whacky Snapchat lens captured exactly that. By tilting the head to his left or right, the user could choose between two colors of the Galaxy S25 and each time they chose one, the corresponding color would splash on to the user’s face. By the end of the user journey, user would be left with a medley of Galaxy S25 colors on their face. This, along with a Happy Holi message in the end, can further be shared with friends and family.
This campaign was designed for social, allowing viewers to not just have fun with the lens, but also experience the vibrant and premium shades of Galaxy S25 Series.
Experience the cool Holi AR lens.
Sudhir Das, Sr. ECD, Cheil India said, “Advertising has moved beyond ads into experiences. And so we decided to turn a showcase of the Galaxy S25 Series’ range of colours into a Holi experience. Fusing technology with creativity, in this case, collaborating with Snapchat, allowed us to surprise and engage younger audience in a way that a 30-second TV spot just could not. Also, on a personal note, as someone who prefers hiding during Holi, it’s a great way to participate in the festivities”.
Neha Jolly Sawhney, Head of Ad Monetization, India, Snap Inc. said, “Gen Z thrives on immersive experiences, reimagining traditions in ways that feel personal and dynamic. For Gen Z, the festive season is all about self-expression through visual storytelling, with 77% gravitating towards immersive AR lenses to capture and share their celebrations creatively and playfully. Our partnership with Samsung is a vibrant celebration of innovation and culture, reflecting our commitment to bringing fresh, innovative ways to celebrate moments they resonate with. This collaboration not only connects people through color and creativity but also redefines how brands engage with the generation of tech-savvy consumers”.
Click here to know more about Samsung Galaxy S25 Series
Credits
Agency: Cheil India
National Head, Cheil India – Samsung Business: Mandeep Sharma
Campaign Director: Kapshin Cho
Chief Creative Officer: Vikash Chemjong
Sr. Executive Creative Director: Sudhir Das
Associate Vice President: Saksham Kohli
Creative Team: Shinjini Banerjee, Hitesh Razdan, Akriti Bahl,Deepak Kumar, Abhishek Kumar, Ankit Kumar, Tirakshi Gaur
Account Management Team: Praball Gaur & Varun Mathur
Social Team: Utkarsh Seth, Mukul Srivastava, Anurag Bhatty
Media: Vishal Singh