electriclime° signs Hopi Allard to roster for exclusive representation across APAC and MENA
electriclime° has signed filmmaker Hopi Allard to an exclusive basis through the MENA and APAC regions. Allard is a British director whose body of work seamlessly blends the ethereal with the visceral, crafting a distinctive visual language that resonates across genres.
He is an award-winning filmmaker, collaborating with iconic brands like Adidas x Stella McCartney, Prada, Marc Jacobs, Dior, and Vans.
Allard has also worked with high-profile talent, including football legend David Beckham and renowned Hollywood actors Ethan Hawke and Michael Shannon.
His journey into the world of moving-image began as a teenager, shooting and editing lo-fi skate films.
These early experiments with storytelling and a DIY process laid foundations for his approach, but a defining moment came when he had the opportunity to assist Ridley Scott.
This experience gave him a unique perspective on Hollywood’s high-production values and star-studded ensembles.
Allard’s directing style merges these contrasting influences with a refined yet intimate touch. His work is defined by a sleek, luxurious aesthetic, often achieved with smaller, more nimble teams, allowing for a sense of authenticity and intimacy that feels both personal and polished.
With films that are at once understated and elegant, Allard navigates various genres with ease, infusing each project with a voice that is unmistakably his—authentic, recognizable, and always memorable.
electriclime° have linked up on several occasions, including for Marina Bay Sands, One&Only and Aldar, creating abstract and dreamlike scenes.
Allard said: “I’m thrilled to move forward with EL, and for the creative collaborations that lie ahead.”
