MassiveMusic blends tradition and modern beats at AdFest 2025 Beach Party

Global creative music and production agency, MassiveMusic brought the heat to AdFest 2025 with their second annual Beach Party on Thursday, March 20th. Set against the stunning backdrop of the shoreline, the night was a vibrant mix of electrifying beats, refreshing drinks, delicious food, and a mesmerizing blend of modern and traditional Thai entertainment.

Rick Sakurai, Creative/Managing Director of MassiveMusic Tokyo, said: “A lot of parties at AdFest go big on flashy visuals, which is great, but we wanted to take a different route this year. By collaborating with local traditional musicians and dancers, we created something unique—something you can’t just find anywhere. You can hear incredible DJ sets all over the world, but to truly experience traditional music, it has to be in its home.”

With a seamless fusion of global and local sounds, the MassiveMusic Beach Party proved once again why it’s one of the festival’s most talked-about events.