VML Group Thailand launches the ultimate spoiler alert via Netflix Thailand’s new billboard
For whodunnit fans, nothing is worse than a spoiler – except, perhaps, a spoiler that is inescapable. Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok created by VML Group Thailand.
Designed to promote the new mystery series, Dalah: Death and the Flowers, VML took the show’s content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending.
Here’s how it works: The billboard is crafted from fresh flowers, mimicking the protagonist’s artistry. But as the days pass, the flowers begin to wither. As the petals decay, they gradually reveal the killer’s face—turning beauty into something sinister. This transformation reflects the series, where the beautiful family image was unraveled into some deadly truths.
A bold move in a country where spoilers spread fast. Netflix Thailand’s own research shows that fans only have a window of 7–10 days before their social feeds are flooded with spoilers. Instead of fighting against this reality, Netflix Thailand turned the fear of spoilers into an irresistible reason to watch.
The message is clear: watch it before this billboard spoils it for you.
With The Spoiled Flowers Billboard, Netflix isn’t just marketing a series—they’re making the act of watching it a race against time. And in the age of instantaneous spoilers, they’ve created a campaign where audiences don’t just witness a mystery unfold—they experience it firsthand.
Credits
Client: Netflix Thailand
Head of Marketing: Ranus Srirungruangdeja
Film & Series Marketing Manager: Wanrawee Tangsuwan
Marketing Production Manager: Narin Suwannawet
Advertising Agency: VML Group Thailand
Chief Executive Officer: Parattajariya Jalayanateja
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Associate Creative Director: Stefania Kijjaroentorn, Warangrat Rattanabumrung
Senior Copywriter: Rujrada Rienvatana
Art Director: Nutkritta Lertpitiwatana
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director: Jiroj Mechoojit
Producer: Chayanist Robard
Business Director: Sirina Shinkhem
Account Director: Lallalita Kumkhuntee
Account Manager: Phattrakorn Phatthanachan
Head of Strategy: Sakila banyan
Strategy Manager: Sirada Sriteeraroj
Production & Floral Designer: IN BLOOM
Production House: LETSGETNUTS
Media Agency: H+
Social Media Agency: The Secret Farm