BLKJ Havas releases interactive game with Durex proving why pulling out is a game over strategy
Many men think they’ve mastered the “pull-out” game, but science says otherwise. In reality, 22 out of 100 people who rely on this outdated method end up with an unintended pregnancy. Durex, in partnership with BLKJ Havas Singapore, is here to make sure people don’t gamble with their futures, unless it’s just for fun.
Introducing The Pull Out Game Game, a retro-inspired digital experience that hilariously exposes the flaws of the pull-out game—one near-impossible challenge at a time.
In The Pull Out Game Game, players attempt the impossible: stopping sperm from reaching the egg while dodging unexpected distractions and chaotic obstacles. To make things even more entertaining (and awkwardly relatable), players can activate a “mental blocker” like a judgmental grandma or an adorably clueless dog. Every “loss” is a reminder of why the pull-out method is a losing strategy in real life.
The best part? Players unlock exclusive discounts on Durex condoms, because safe is always better than sorry. (Offer available in select regions.)
Why Play?
It’s Retro Fun – Classic arcade vibes meet modern-day sexual health awareness.
It’s Eye-Opening – Learn why the pull-out method isn’t a real plan—it’s a gamble.
It’s Rewarding – Play the game, get discounts* on Durex condoms, and make safer choices.
“At Durex, we are committed to promoting safe and pleasurable sex for everyone, and this game is a perfect example of how humor can drive home an important message about sexual health,” says Pooja Porwal, Durex Regional Marketing Director, ASEAN.
Guilherme Machado, BLKJ Havas Executive Creative Director, added: “We wanted to create something that speaks directly to young audiences in a way that’s fun, unexpected, and impossible to ignore. The Pull Out Game Game does exactly that. It turns a common myth into an unforgettable lesson.”
The Pull Out Game Game is live now and free to play. Whether you’re a gamer, an advocate for safe sex, or just here for a laugh, it’s time to put your skills to the test.
*Discounts available for specific regions.
