Edelman’s APAC Head of Business Marketing Simon Murphy departs to launch Indigo Murphy
Simon Murphy has left his role as Edelman’s Head of Business Marketing for APAC to launch his own advisory: indigo murphy.
indigo murphy is a senior communications advisory, based in Melbourne, offering scalable and flexible access to top specialists in Australia and around the world. The goal of this new business is to support organisations from all sectors with business, political, and social communications challenges, helping shape strategies, stories and experiences that earn trust and drive commercial momentum.
Since joining Edelman in 2017 as Head of Corporate for Hong Kong, Murphy has held a number of regional and global client service teams roles before returning to Melbourne at the end of 2021 as regional Head of Corporate Innovation. Most recently, he served as the firm’s lead B2B consultant in APAC and client leader for some of their largest and most complex clients.
At indigo murphy, Murphy will continue to partner with clients directly and draw on a trusted global network of senior experts for projects spanning: business and brand marketing, corporate and public affairs, community engagement, digital and social activation, executive and employee engagement, issues and crisis management, influencer engagement, insights, strategy and creative planning, and even generative AI advisory and solutions.
“I’m incredibly grateful to Edelman for the past eight years and proud to be leaving on excellent terms,” said Murphy. “One of my key takeaways from this time is that stakeholder trust isn’t a given – it’s earned through action. That belief – more salient than ever in these turbulent times – is core to how indigo murphy will operate, and regardless of the client challenge, we will always front a senior team that delivers and then some.”