Flash Bomber raises awareness of Thailand’s air pollution crisis with Lamphun Warriors F.C. via new “The Air Pollution Jersey” campaign

Lamphun Warriors F.C., a top Thai League football team from Northern Thailand, in collaboration with the Northern Thailand Breath Council (NTBC) and creative agency Flash Bomber, has launched “The Air Pollution Jersey.” The new initative is a game-changing football jersey collection that reacts to daily air pollution levels, aiming to raise awareness of Thailand’s air pollution crisis.

This jersey collection will replace Lamphun Warriors F.C. ‘s traditional white home jersey with one of six distinct colors, each visually representing the severity of PM2.5 air pollution based on the Air Quality Index (AQI) levels on match day.

These six colors represent different air quality levels:
• Green (Good): Air quality is satisfactory and poses little or no risk
• Yellow (Moderate): Sensitive individuals should avoid outdoor activity as they may experience respiratory symptoms.
• Orange (Unhealthy for Sensitive Groups): General public and sensitive individuals in particular are at risk to experience irritation and respiratory problems.
• Red (Unhealthy): Increased likelihood of adverse effects and aggravation to the heart and lungs among the general public.
• Purple (Very Unhealthy): General public will be noticeably affected. Sensitive groups should restrict outdoor activities.
• Maroon (Hazardous): General public at high risk of experiencing strong irritations and adverse health effects. Should avoid outdoor activities.

The campaign was officially launched during the pre-game ceremony between Lamphun Warriors F.C. and Buriram United F.C., where Lamphun Warriors F.C. Players took to the field wearing the Air Pollution Jersey, allowing both stadium audiences and TV viewers to witness the jersey in action and acknowledge the serious impact of the air pollution crisis in Northern Thailand and Southeast Asia. A campaign banner was also displayed during the ceremony, urging both public and private sector authorities to address the PM2.5 issues impacting Northern Thai residents and footballers.

Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution annually, largely due to slash-and-burn agriculture, vehicle emissions, and poor air circulation. Despite government efforts urging the public to stay indoors during high PM2.5 periods, footballers have no such option. Matches are rarely postponed, forcing players to expose themselves to unsafe air conditions, which can impact not only their performance but also their long-term health.

“Footballers, unlike most of us, cannot work from home. They are required to train and compete outdoors, regardless of how hazardous the air may be,” said Thanasorn Janekankit, Creative Chairman of Flash Bomber. “This campaign aims to highlight their vulnerability, as they are among the groups most affected by PM2.5 air pollution.”

“Air pollution is not just an environmental issue, it’s a national health emergency,” said Wittaya Krongsub, a representative from the Northern Thailand Breath Council Foundation (NTBC). “Through this collaboration, we hope to turn every match into a wake-up call for action, especially in protecting those who breathe in the danger every day.”

“As players, we’re proud to wear the Air Pollution Jersey,” said Akarapong Phumwiset, Thailand’s national team footballer and Lamphun Warriors F.C. captain. “We’re glad our jersey can be a statement for the fans to see, and it helps us communicate what we’ve been feeling all along about how PM2.5 pollution really affects us. With these jerseys showing the pollution level, it helps bring attention to an issue that needs to be taken seriously.”

The Air Pollution Jersey campaign is more than just a symbol. It’s a call for decisive action to combat PM2.5 pollution through both short-term and long-term solutions. In the short term, rescheduling matches during peak pollution periods would allow footballers to compete safely. In the long term, pushing for the Clean Air Act to be passed and enforced this year, along with improved tracking and regulation of PM2.5 levels, would help create a safer environment for future seasons. These measures will enable footballers to fully dedicate themselves to their team and fans without the constant concern of air pollution affecting their health and performance.

Credits
Clients: Lamphun Warriors F.C. and Northern Thailand Breath Council (NTBC)
Agency: Flash Bomber
Production House: CINE HOUSE
Agency Team
Chief Creative Officer: Thanasorn Janekankit
Creative Director: Supachai Limvutivong
Copywriter: Thanasorn Janekankit / Supachai Limvutivong / Tin Siridej
Senior Art Director: Nattakit Satitviboon
Business Director: Sujira Srivarakiat
Account Manager: Nachan Neanchaleay
Account Executive: Kulsinee Thatinjan
Agency Producer: Nutcha Mauthorn
Production Team
Cinematographer: Pawaruth Lokrud, Nuttakant Luengphiphatchai
Photographer: Issarate Devahuti, Peasadet Compiranont
Lamphun Warriors F.C. Team
Head of Media: Panut Pongda
Footballers:
1. Akarapong Phumwiset
2. Anan Yodsangwal
3. Thossaporn Chuchin
4. Suriya Singmui
5. Mohammed Osman
6. Mg Mg Lwin
NTBC Team
NTBC Coordinator: Wittaya Krongsub