Publicis Groupe Singapore hires Asheen Naidu as Group ECD for Leo Singapore

Asheen Naidu has signed on with Publicis Groupe Singapore as Group Executive Creative Director for Leo Singapore. Leo is the newly formed global network that unites the Groupe’s prominent agencies like Leo Burnett and Publicis Worldwide under one leadership.

With almost a hundred creatives under his stewardship, Naidu will ensure the quality of creative work across Leo Singapore’s diverse client portfolio, further strengthening the commitment to delivering integrated solutions that combine creativity, data, and technology to build the strongest and most resilient brands globally.

Naidu brings over two decades of experience in the advertising industry, having held prominent creative leadership positions across Asia and Australia. Most recently, as Executive Creative Director at TBWA\Group Singapore, he played a pivotal role in elevating the agency’s creative reputation. In 2023, Naidu was ranked among the top three Executive Creative Directors in Singapore by Campaign Brief Asia and his leadership led to significant pitch wins for clients such as Vivo, Puma, SGEnable, National Arts Council, and StarHub.

His tenure at TBWA began in May 2020 and prior to that Naidu served as Executive Creative Director at BWM Dentsu Sydney and held creative leadership roles at Whybin TBWA and The Campaign Palace in Australia. His work has been recognised at prestigious international award shows, including Cannes Lions, D&AD, One Show, and Clio Awards.

In his new position, Naidu will report directly to Southeast Asia Chief Creative Officer for Publicis Groupe Southeast Asia, Ajay Thrivikraman, and will collaborate closely with Joanne Theseira, CEO for Publicis Communications Singapore, to drive creative excellence and innovation for clients.

“We’ve long been admirers of Ash’s work, and we’re thrilled to finally welcome him into the fold. The work he’s shaped over his career reflects a rare talent for ideas that are global in relevance, and human in their experience. We’re certain he will bring us even closer to delivering on our client’s ambitions,” said Joanne Theseira.

“The word most often used in the context of creativity is ‘magic’, but perhaps an even more important word is ‘leadership’. Creativity thrives when you’re in the right place, at the right time and in the right hands, and in Asheen, we see all the qualities of a true creative leader,” said Ajay Thrivikraman.