Esplanade continues its relationship with Havas Media Singapore as media AOR

Singapore’s national performing arts centre, Esplanade – Theatres on the Bay has reappointed Havas Media Singapore as its Media Agency of Record following a competitive pitch. The agency will focus on driving Esplanade’s digital media strategy, planning, and buying across channels.

A partner since 2018, Havas Media has played a pivotal role in strengthening Esplanade’s presence and deepening audience engagement. Most recently, the agency launched Wonder Here — a brand campaign that revitalises Esplanade’s identity, inviting even more residents to experience the arts in their own ways. With a diverse year-round lineup, Esplanade remains a hub for inspiration, creativity, and everyday discovery.

“Over the years, Havas Media has proven to be a committed and strategic partner, consistently demonstrating passion, dedication, and a deep understanding of our brand. Their strong digital expertise and data-driven approach stood out throughout the pitch process, reaffirming our confidence in this continued partnership.” said Lee Kit Pui, Director, Marketing, The Esplanade Co Ltd.

“We’re excited to build on the solid foundation we’ve established and continue to evolve Esplanade’s digital presence through our Converged strategy,” said Deanson Lee, Head of Digital at Havas Media Network Singapore. “By seamlessly integrating data, technology, and creativity, we aim to make the arts more accessible and connect with audiences in fresh, meaningful ways.”

Pankaj Nayak, Chief Executive Officer of Havas Media Network Singapore, added: “Esplanade is a cultural institution that holds a special place in Singapore’s creative landscape, and we’re proud to continue supporting their vision. Our focus is on delivering bold, data-driven strategies that broaden Esplanade’s reach and drive lasting impact.”

The appointment is effective immediately.