IAB HK Digital Awards 2024 celebrates Hong Kong’s best in digital marketing: DigiSalad and Bupa win top honours for AI-Powered campaign
The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.
The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.
In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, said: “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.
This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign”. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.
Key winners include:
• Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)
• Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
• Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
• Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)
• Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)
• Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)
• Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)
• Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))
IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.
Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!
