Jaquar and Enormous explore how bathrooms become sanctuaries for peace and intimacy
Jaquar, a leader in bath solutions, has launched its latest global ad campaign, that has been shot extensively across the stunning locales of Europe, reflecting Jaquar’s expanding global presence. The campaign, created via Enormous, comprising a series of two ad films highlights the brand’s continued dedication to transforming bathroom spaces into sanctuaries that nurture emotional balance, well-being, and personal connection. Through these innovative visuals, Jaquar showcases its wellness and shower enclosure solutions, offering environments that encourage uninterrupted moments of peace and self-expression.
The campaign brings this idea to life through two compelling films—‘Footsie’ and ‘Singer’—which explore the power of uninterrupted moments from two perspectives. ‘Life Deserves a Space for You to Be’ in Footsie highlights the importance of shared intimacy and connection between two individuals, free from external distractions. Meanwhile, ‘A Space for You to Just Be’ in Singer focuses on self-expression and peace, illustrating how a bathroom can become a private sanctuary where you are free to reconnect with yourself.
Sandeep Shukla, MARCOM Head, Jaquar Group said: “At Jaquar, we believe that wellness isn’t just a trend; it’s a necessity. This campaign reflects our commitment to creating spaces where people can experience moments of peace and relaxation—whether through shared intimacy or personal self-expression. With Footsie, we showcase how our wellness products can provide a perfect environment for connection, allowing people to carve out those precious moments of intimacy. In Singer, the focus is on providing a space for self-reflection and personal expression, where individuals can experience true freedom in their own space.
“Our Shower Enclosure and Wellness Solutions aren’t just about functionality; they’re about creating environments that foster well-being, tranquillity, and emotional restoration. Whether at home or in commercial spaces, Jaquar is focused on designing products that support personal rejuvenation and provide the opportunity for uninterrupted moments—moments where individuals can truly be themselves.”
Ashish Khazanchi, Managing Partner & CCO, Enormous, said: “Working on this campaign was about capturing those emotional moments when people can truly disconnect from the world and reconnect with themselves. With Footsie, we focused on the idea that intimate, uninterrupted moments are essential for meaningful connections. Singer, on the other hand, is all about the power of personal expression and freedom in a space designed to help you be at peace with yourself. Both films highlight how Jaquar’s bathroom products enable these moments and enhance well-being.”
Jaquar has always been a pioneer in creating innovative solutions for the bath industry, setting benchmarks in design, sustainability, and technology. Through this campaign, Jaquar reinforces its leadership in the bath segment, offering products that turn ordinary routines into extraordinary experiences and making wellness an accessible part of everyday life.
The ad campaign will air during IPL 2025 and will be featured across various sports & entertainment channels, as well as cinema, outdoor, digital, and social media platforms.
Credits
Client: Jaquar
Sandeep Shukla – Vice President & Head, Marketing Communications
Poulami Barman – Manager, Marketing Communications
Agency: Enormous
Founder & CCO: Ashish Khazanchi
Creative: Abhijeet Patil, Chitra Bhanu
Planning: Pranoy Kanojia
Account Management: Sandeep Patwardhan, Ridhima Gandhi
