Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation

Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see personalised bottles and return to the Australian market for a new generation of consumers to enjoy with a renewed focus on celebrating friendship groups.

Share a Coke first launched in Australia in 2011 via Ogilvy Sydney. The campaign put Aussies front and centre by printing people’s names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect and ‘Share a Coke’ together.

The launch of the multi-million dollar summer campaign saw the country’s 150 most popular names appear on labels, encouraging them to ‘Share a Coke’ with one another. This was the first time Coca-Cola had made such a major change to its packaging and the first time any brand in Australia had launched this type of campaign. ‘Share a Coke’ with Matt, Josh, Luke, Rebecca, Nicole, Kate messaging was designed to encourage Aussies to connect with each other that summer. From humble beginnings in Australia, Share a Coke became a global phenomenon. Running in over 80 markets – reversing an 11-year consumption decline in the US, winning effectiveness awards across the globe and refreshing a classic in an utterly modern way.

The campaign was relaunched in 2019, giving people the chance to personalise their own cans of Coke at various Share a Coke pop-up kiosks across Australia. In 2020, the momentum continued as fans were given the opportunity to star in a Coca-Cola TV ad.

Now in 2025, Share a Coke is back once again. Aussies will be able to shop their own names from those available in-store, with Coca-Cola offering ways for consumers to get their own personalised can or bottle, ensuring everyone can get involved and share the magic.

With almost 200 names and nicknames to choose from across Coca-Cola Classic, Diet Coke and Coke Zero Sugar, people are sure to find the perfect match.  From popular Aussie names including ‘Charlotte’, ‘Emily’, ‘Priya’, ‘William’, ‘Thomas’ and ‘Matteo’, to group nicknames like “Squad’ ‘Bae’, ‘Maaate’ and ‘Fam’ there’s something for everyone.

Says Kate Miller, Senior Marketing Director at Coca-Cola Australia: “Share a Coke is back, and we couldn’t be more excited about it! The iconic campaign started right here in Australia 14 years ago, and in 2025 will appear in more than 120 countries around the world. Nothing beats the feeling of seeing your name, or your best mates name on a Coca-Cola can or bottle. Head in store today and Share a Coke with the people who matter most.”

As part of the campaign, Coca-Cola will be activating through the ‘Share a Coke’ personalisation pop up stations at almost 100 retail locations across Australia, starting from 21st April 2025. These sites will allow consumers to personalise Coca-Cola products on-site.

The ‘Share a Coke’ campaign will run across a variety of media channels in Australia, including digital media, billboards, social media, activations, and a series of influencer partnerships.

To find out more about the Share a Coke and for details on the personalisation locations, please head to www.coca-cola.com/au/en/offerings/share-a-coke.

Check out the case study from the original Share a Coke campaign below:

View the Kings Cross Digital Installation video below: