Pear Hsu returns to Uniplan as General Manager of Beijing office
Pear Hsu has returned to Uniplan, a global leader in brand experiences, as General Manager of its Beijing Office, effective March 24, 2025. Hsu reports directly to Judd Christie, the CEO of Uniplan Greater China, overseeing strategic planning, team development, and business growth for the Beijing office, reinforcing Uniplan’s leadership in the Chinese market.
Hsu is a seasoned expert in brand management and marketing, with over 20 years of cross-sector experience spanning automotive, telecom, technology, lifestyle & luxury and finance. Previously, a key Account Director at Uniplan Shanghai, she spearheaded partnerships with global brands including Huawei and Porsche. Later, She joined Pico Shanghai, Auditoire Hong Kong as General Manager, she led market delivered over 200 international projects and 50 award-winning campaigns across Europe, the Americas, APAC and the Middle East.
Hsu holds a degree in Arts Management, uniquely blending cultural acumen with practical expertise to craft innovative brand experiences. Her data-driven strategic approach and operational excellence have consistently generated measurable value for clients, while her ability to navigate cross-cultural complexities has cemented her reputation in global project delivery.
Hsu said: “It is both an honour and a homecoming to rejoin Uniplan. My experience collaborating with teams at Uniplan Shanghai taught me the transformative power of ‘reinventing brand value through experiences.’ Moving forward, I will leverage North China’s rich cultural heritage and industrial resources to build a bridge between global networks and local business needs — grounding international perspectives in regional execution. Together with our team, we will pioneer a new narrative of ‘Chinese innovation with global resonance.’ I look forward to co-creating boundary-breaking solutions with colleagues, clients, and partners, channelling Uniplan’s worldwide expertise to energize China’s market evolution.”
Christie added: “We are delighted to welcome Pear back to Uniplan, a move that reinforces our dedication to the China market. With a proven track record of delivering outstanding campaigns, Pear brings a unique combination of deep local consumer insights and global delivery expertise. Her return further strengthens our ability to provide exceptional service to clients in China and beyond.”