Adamson Alagan elevated to GM of OMD Singapore

Omnicom Media Group agency, OMD has promoted Adamson Alagan to General Manager, Singapore. In his new role, Alagan will manage OMD Singapore’s business operations, client relationships, and talent. He was most recently Regional Business Director of OMD APAC and Singapore, a role he held since joining in 2021.

With more than a decade of experience spanning multiple markets and roles across organisations and agencies, Alagan brings deep expertise in integrated marketing and branding and is recognised for his forward-thinking integration of data and technology to enhance brand-consumer connections. As Regional Business Director, Alagan led teams in delivering innovative solutions and successfully drove digital transformation and business outcomes for major clients including McDonald’s and Philips.

He also spearheaded various initiatives that elevated operational excellence and innovation in the agency network, which resulted in a 100% client retention rate—with team TRR scores exceeding the industry benchmark—and OMD winning the McDonald’s media mandate in Vietnam and India – North & West.

Chloe Neo, CEO, OMG Singapore, said: “Since joining us, Adamson has successfully driven our transformation agenda and led the teams at OMD to push boundaries in innovation, data, and tech. His tenacious attitude, together with OMG’s Agency as a Platform proposition, will help drive OMD Singapore to the next level of growth, helping our teams and clients disrupt the status quo and create what’s next.”

Alagan added: “I thank the OMG Singapore leadership and our clients for their support and trust in my role to deliver cutting-edge media creativity and innovation. My priorities are clear: to increase focus on network connectivity for our clients, help them cut out the noise to maximise their budgets, and continue attracting and retaining the best talent. As our clients’ trusted agency partner, we believe in the importance of co-creating solutions with them to create what’s next in this evolving industry. With the strong team at OMD Singapore, I am confident we will continue to deliver remarkable outcomes for our clients, our business, and our people.”

Reporting to Neo, Alagan is part of OMG Singapore’s executive committee and will also work closely with the OMD APAC leadership team. Moving forward, OMD Singapore CEO Sadhan Mishra will increase his focus on regional client partnerships as part of his role as OMD APAC Chief Client Officer.