EFGH Brand Innovations picks up creative mandate for battery tech start-up BESSIUM

BESSIUM, a battery tech start-up in the energy storage space, has partnered with EFGH Brand Innovations India to lead its creative mandate. As a next-generation brand committed to revolutionizing how the world stores – not just power, but potential – BESSIUM is on a mission to reshape the future of energy.

Leveraging cutting-edge battery storage solutions, BESSIUM aims to ensure uninterrupted power for industries and communities alike, making clean energy not just a promise, but a practical reality.

Ravi Shankar Sharma (pictured middle), CEO and Founder of BESSIUM, said: “Imagine a world where energy flows without barriers – where industries never pause, and clean power never runs out. That’s the world we’re building at BESSIUM. Leading in battery energy storage, we’re bridging the gap between ambition and action, between possibility and reality. And I couldn’t be more excited to be working with Emanuel again – he brings such edgy, disruptive thinking to the table. We’re itching to go all out this time.”

Rahul Khanna (pictured left), COO and Co-founder of BESSIUM, added: “We’re building not just batteries, but belief—in India’s ability to lead the global energy transition. With our indigenous Battery Management System (BMS), we’re proud to push the Make in India mission forward. From Electric Vehicles to Solar solutions, UPS systems to cutting-edge Energy Storage, BESSIUM is at the heart of it all – and we’re just getting started. At BESSIUM, our focus is not just on innovation, but on making it work at scale. This partnership with EFGH is key to building a brand that matches the power of our technology – bold, future-facing, and built to last.”

EFGH Brand Innovations will spearhead BESSIUM’s brand communication strategy, translating this bold vision into powerful storytelling and high-impact campaigns. The agency’s remit includes brand positioning, creative development, and integrated marketing strategies to elevate BESSIUM’s presence in the global energy and sustainability ecosystem.

Emanuel Upputuru (pictured right), Founder of EFGH Brand Innovations, said: “I’m thrilled to partner with Ravi once again—this time to build BESSIUM from the ground up, while the foundation stone is still being laid. Ravi and Rahul’s vision is as bold as it is timely, and crafting a brand narrative that speaks to industries, policymakers, and people is an exciting challenge. In the recent past, we’ve done some truly edgy work together for Powertron and HomeBrain—and they expect nothing less this time around.”