Sanchari Chakrabarty signs on in key strategic role at 22feet Tribal Worldwide

Sanchari Chakrabarty has returned to DDB Mudra Group as Senior Vice President and Head of Strategy at 22feet Tribal Worldwide. Chakrabarty, a seasoned strategist with a proven track record of crafting impactful brand narratives, brings her wealth of experience back to the agency where she previously spent over a decade.

Chakrabarty’s career spans influential agencies like Tilt Brand Solutions and Leo Burnett, where she honed her expertise in strategic and creative problem-solving across diverse industries. Her portfolio includes leading brands such as Stayfree, Netflix, Instagram, Meta, Crunchyroll, Myntra and Meesho.

Chakrabarty is recognized for her work on “Project Free Period,” one of India’s most awarded campaigns globally that addressed societal taboos and garnered acclaim at the Cannes Lions for four consecutive years. Her work has also been recognized at prestigious award shows including WARC, Effies India, D&AD Impact, Spikes Asia, London International Awards, Tangrams, and Kyoorius.

Chakrabarty’s leadership potential has been acknowledged through her participation in DDB Worldwide’s High Performance League and the Phyllis Project, a women’s leadership programme.

“Sanchari’s return holds a special place in my heart,” said Vanaja Pillai, President, 22feet Tribal WW. “She brings with her invaluable brand thinking and strategy fundamentals that will provide the shot in the arm we need to take our brands to the next stage of growth. And as a Phyllis India alumni, it is an honour to welcome her back to our leadership team, making it stronger than ever before.”

Chakrabarty added: “22feet Tribal WW is driven by people who are deeply passionate and show childlike enthusiasm for creativity that works. And I am excited to join this bunch and create work that shapes culture in real-time. I’ve always been curious about people and all things that influence their journeys. In this stint, I’m looking forward to move people meaningfully along these journeys and find fresh ways to build connections.”

Beyond her professional achievements, Chakrabarty is a pop-culture enthusiast, a collector of compelling stories, and an advocate for nurturing future advertising talent.