Skechers unveils AI-powered retail assistant ‘Luna’ at Punggol Coast Mall via We Are Social

Skechers, The Comfort Technology Company and a global leader in lifestyle and performance footwear, is offering customers a glimpse into the future of shopping in its new store in Punggol Coast Mall with Luna, an AI-powered retail assistant, created by socially-led creative agency, We Are Social Singapore.

Customers can converse with Luna through an interactive kiosk in-store or via Telegram, receiving real-time personalised style advice and product recommendations. Using real-time data from the conversation, Luna acts as a personal stylist, suggesting garments based on the customer’s current outfit or helping them piece together a look from the rack based on their preferences.

The month-long activation celebrates Skechers’ new store opening in the heart of the Punggol Digital District where integrated technology is reshaping the retail experience for customers.

Designed and brought to life by We Are Social Singapore, Luna is an AI agent which uses a collection of AI models that enable speech-to-speech communication with customers to deliver seamless online and offline shopping experiences, enhancing convenience and personalisation at every touchpoint.

Luna provides a glimpse into the future of retail, where AI agents with prior knowledge of a customer’s personal style can recommend products and assist with an integrated experience across the consumer journey.

VIEW THE SKECHERS X LUNA LAUNCH VIDEO
VIEW THE SKECHERS X LUNA DROP OFF VIDEO
VIEW THE SKECHERS X LUNA MRT TO PUNGGOL VIDEO

Irene Lee, senior general manager, Skechers Singapore, said: “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”

Manolis Perrakis, innovation director at We Are Social Singapore, added: “The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two-way conversations that connect the shop floor and customers’ phones.”

The activation will be live at Skechers’ Punggol Coast Mall store for a limited time. Shoppers can also chat with Luna via Telegram here.

Credits
Innovation Director: Manolis Perrakis
Creative Technologist: Elbert Nathanael
Executive Creative Director: Omar Sotomayor
Creative Director: Rodrigo Mitma
Senior Copywriter: Geraldine Ho
Senior Art Director: Boon Tan
Art Director: Cheryl Chua
Art Director: Jamie Fong
Junior Art Director: Lance Tan
Creative Intern: Gladys Law
Head of Studios: Cedric Lim
Production Lead: Kevin Fee
Post-Production Lead: Kai Wing Wong
Junior Content Producer: Xin Yi Lim
Project Management Lead: Vivian Tan
Producer: Sheena Lee
Technical Project Manager: Diana Ismail
Head of Account Management: Caroline So
Account Director: Nadiah Mohd
Senior Account Executive: Aashiq Ahmath