CelcomDigi creative pitch sees Grey Malaysia appointed as its new brand agency partner

Malaysian communications provider CelcomDigi Berhad has appointed Grey Malaysia as its new brand agency partner. Grey will be responsible for the overall Brand and Corporate communication for CelcomDigi, Malaysia’s largest telecommunications provider.

CelcomDigi has also appointed Growth Ops and re-appointed M&C Saatchi Malaysia, who previously handled the Celcom account prior to the merger with Digi.

Each of the three agencies will support CelcomDigi’s three critical business areas as it moves into its next phase of growth. The incumbent on the Digi business was Naga DDB.

The new account represents a major win for Grey Malaysia.

CEO Irene Wong (pictured left) said, “With technology so tangibly revolutionising how we do almost everything, we leapt at the chance to work with CelcomDigi. As a business, we grow through the quality and ambition of our work, and their vision and capability of utilising technology at such scale is really exciting for us. From the inside out, new tools such as our Ai suite WPP Open is enabling us to adapt faster than ever, opening up whole new ways of optimising our creativity”

CelcomDigi spokesperson said in a statement, “This collaboration comes at an exciting time, as ongoing transformations in digitalisation and emerging technologies continue to reshape our operating model. We are excited to work with our new agency partners to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.”

Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients.

Says Chief Creative Officer, Graham Drew (pictured right) , “As an agency you’re only ever as good as your partners. The potential to make innovative and meaningful work with a customer-centric organization such as CelcomDigi is massive. As part of the creative process, emerging technologies have very quickly moved from novelty to absolute necessity, CelcomDigi don’t just appreciate that, they are asking for it”