Ogilvy China names Sure Liu as Managing Director of Ogilvy Advertising Beijing

Ogilvy China has appointed Sure Liu as Managing Director of Ogilvy Advertising Beijing, effective immediately. He brings extentsive experience in marketing and brand management to the role, spanning creative, digital marketing, and integrated communications. Liu replaces outgoing MD, Autumn Guo, who has decided to step down from the role, and reports directly to Yong Yuan, President of Ogilvy Advertising China.

Following last year’s appointment of Julia Hou as Group Executive Creative Director, this move represents a significant step in the overall organizational transformation at the group level in Beijing, aiming at strengthening the leadership team’s capabilities to drive business restructuring and enhance creative output.

Liu’s (pictured above) extensive career includes experience working within prominent agency networks and entrepreneurial ventures. He possesses a proven track record of success in leading cross-cultural teams and integrating multi-disciplinary resources to achieve ambitious business goals. His in-depth familiarity with diverse industries, including technology, automotive, consumer goods, beauty, healthcare, and finance, will be invaluable to Ogilvy Advertising Beijing’s clients. Prior to joining Ogilvy, Liu established trend-driven innovation departments and led teams that garnered multiple international awards. He is also recognized for his ability to deeply integrate digital creativity and technology, a crucial skill in today’s rapidly evolving marketing landscape.

“Sure’s diverse experience and proven leadership make him the ideal choice to lead Ogilvy Advertising Beijing,” said Yong Yuan, President of Ogilvy Advertising China. “His entrepreneurial spirit, coupled with his deep market understanding and his ability to drive innovation, will be instrumental in further strengthening our position and delivering exceptional results for our clients.”

“I am thrilled to join Ogilvy Advertising Beijing and contribute to the agency’s continued success,” said Sure Liu, Managing Director of Ogilvy Advertising Beijing. “Ogilvy’s legacy of creativity and its commitment to delivering impactful solutions for clients is truly inspiring. I look forward to working with the talented team here and across the network to drive innovation, foster collaboration, and deliver exceptional results for our clients in this dynamic market.”

Ogilvy thanks Guo (pictured below) for his dedication and contributions during the tenure as MD, and wishes him all the best in his future endeavors.