Forget attachments – this Philips trimmer uses real-time data for the perfect trim

Philips, a global leader in personal health and innovation, has launched an all-new marketing campaign for its latest Philips Trimmers, boldly titled “19-20 ka nahi, 125 ka farak hai.” This campaign marks a powerful shift in how consumers perceive beard grooming – moving from marginal improvements to game-changing technology.

At the heart of the campaign is Philips’ patented BeardSense Technology, which scans your beard 125 times per second and adapts its trim intensity as per your beard density in real time. The result? A precision trim and sharp finish that’s smarter, smoother, and sharper than any ordinary trimmer can offer.

In a category where most grooming brands talk about price points or number of attachments, Philips flips the conversation by putting the spotlight on technology that drives real performance. The phrase “19-20 ka nahi, 125 ka farak hai” taps into a familiar cultural idiom – commonly used to refer to negligible differences – and turns it on its head by humanising it to the power of 125 barbers working in perfect sync. Philips’ message is clear: the leap in performance isn’t subtle, It’s substantial.

With this campaign, Philips India is not just showcasing a feature – it’s redefining the role of technology in grooming. At a time when the market is flooded with similar-looking tools, Philips sets itself apart by fusing deep consumer insight with meaningful innovations, solidifying its position as the go-to brand for intelligent, high-performance grooming solutions.