The National Environment Agency appoints FiftyFull as social media agency of record

The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS), which aims to inspire Singaporeans to care for and protect our environment by adopting a clean, green and sustainable lifestyle.

CGS works with Government, businesses and communities to roll out key campaigns and programmes throughout the year like National Dengue Prevention, Say YES to Waste Less and Recycle Right, to name a few.

As part of the remit, the agency will develop messaging and content around key programmes and campaigns, such as National Dengue Prevention, and Say YES to Waste Less on key social media accounts of CGS that includes Instagram and Facebook pages.

The account was awarded to FiftyFull after a pitch process involving multiple agencies. The agency has been appointed for a period of one year and have commenced work on 1st May.

Genevieve Seah, Managing Partner, FiftyFull, said: “CGS has played an important role in shaping the sustainability ethos of Singapore and encouraging Singaporeans to embrace a green lifestyle. Their work is not only socially relevant but personally meaningful to us. We couldn’t be more excited to support the progressive and forward-looking mission of CGS in our capacity as a social media agency of record.”

FiftyFull was among the 66 agencies recently appointed by the Ministry of Communications & Information on the Whole of Government creative panel. The pitch process involved 141 agencies.