Selangor International tournament cements Pickleball’s rise in Southeast Asia

From 10–12 May, the courts of 91 Pickleball Club House became the epicentre of Southeast Asia’s fastest-growing racquet sport, as the Selangor International Pickleball Tournament 2025 welcomed elite players from over 10 countries, including the USA, China, Vietnam, India, and the Philippines. Organised by the Subang Jaya Pickleball Club and MyPickleball, and proudly sponsored by JW Pacific Express, the event marked a significant step in cementing pickleball’s presence in the region.

Sanctioned and supported by MPP MBSJ, Selangor Pickleball Association, and the Malaysia Pickleball Association, this tournament blended top-tier athleticism with community passion. With Chariot Agency as the Partner Collaborator, the event was elevated with a dynamic brand presence, sharp storytelling, and a regional reach that signals big potential ahead.

Also adding star power to the event were national athletes from across disciplines badminton legends Koo Kien Keat and Chan Peng Soon, footballers Intan Serah and Steffi Sarge Kaur, and field hockey icons Dato’ Mirnawan Nawawi and Keevan Raj underscoring pickleball’s broadening appeal.

“This event exceeded all expectations, not just in skill and competition, but in spirit,” said Gee, Tournament Director of the Selangor International Pickleball Tournament 2025. “To see players from all over the world, from different walks of life, sharing courts and culture in one space, this is what pickleball is all about. And Malaysia is ready to lead the charge in Asia.”

“Pickleball isn’t just a passing trend. It’s being recognised, taught, and supported by the relevant ministries in Malaysia,” said Adrian Cheah, Managing Director of Chariot Agency. “The infrastructure is building. The talent is growing. For brands looking to get in early on a sport that offers scale, inclusivity, and strong community roots, this is the time to take it seriously. It’s here to stay.”

As the lead creative agency behind the tournament’s identity and communication strategy, Chariot Agency is now firmly positioned at the forefront of pickleball sport advertising in Southeast Asia. With a proven ability to shape narratives and build value around emerging sports, Chariot continues to push boundaries for brands that want to make a meaningful impact.

WINNERS

Group Event
Champion : ESM Pro Team
1st Runner Up: 002 SG
2nd Runner Up: Sypik Pro Team

Mixed Doubles:
Champion: Sarah Jane & Leander Lazaro
1st Runner Up: Isha Lakkani & Mayur Patil
2nd Runner Up: Zermaine Nicole Lew & Ping Boon Chia

Men’s Doubles
Champion: Leander Lazaro & Mayur Patil
1st Runner Up: Jefri Wiranda & Yogi Wirianto Fernandes
2nd Runner Up: Ping Boon Chia & Pua Chee Seng

Women’s Doubles
Champion: Isha Lakkani & Karina Aditya
1st Runner Up: Sarah Jane & Fatima Amirul
2nd Runner Up: Amanda Teo & Zermaine Nicole Lew

Men’s Single
Champion: Nguyen Viet Hoang
1st Runner Up: Jefri Wiranda
2nd Runner Up: Khoo Er Yang

Mixed Junior Single
Champion: Le Vu Phat Loc
1st Runner Up: Muhammad Nidhal bin Abu Ubaidah
2nd Runner Up: Irfan Kamil bin Irwan Kamil