TSLA adds Li Ting Ng to Business Director role

Singapore-based independent creative agency The Secret Little Agency (TSLA) has appointed Li Ting Ng as Business Director, further expanding the agency’s growing earned media capabilities.

In her new role, Ng will lead TSLA’s efforts to integrate fame, PR, and all aspects of earned media communication planning into its already robust and modern suite of creative services.

Ng brings over a decade of experience in public relations, specializing in brand reputation management, culture-led storytelling, and creative influence marketing. She joins from creative PR agency DeVries Global, where she led client experience for global clients including Procter & Gamble, Kenvue, Merz Aesthetics, Dyson and ASICS. She was also the agency’s innovation lead, building first-in-market product offerings such as search-powered PR and the Gen Z Incubator and expanding the agency’s capabilities beyond PR.

“Too often, PR gets pulled into creative-led campaigns as an afterthought to demonstrate impact, when it really should be a core consideration from conceptualization. When I was first approached for the role, I was thoroughly impressed at TSLA’s creative track record in delivering high-quality PR value across most, if not all of their work,” said Ng. “The agency has already been doing amazing work that has achieved earned talkability not just in the region but globally. I look forward to bringing my PR lens to propel the best work of our career, and to learn from some of the industry’s best talent here at TSLA.”

“Our clients have benefited greatly from seeing the work they do with us, out-earn even their paid media campaigns. Li Ting joins at a time of tremendous momentum for the agency and we are relieved that now have this capability, at the highest-levels, in-house to supercharge our creative ideas and give them the ROI and impact they were truly meant to land in culture” said Eunice Tan, Group Chief Executive Officer at The Secret Little Agency.

“In a world where culture is constantly in flux, the ability to craft sharp, resonant narratives and land them in the right moment, through the right voices, is everything. Li Ting joins us with deep experience in doing just that. More importantly, she shares our belief that fame can – and should – serve a higher purpose. For us, public relations is not an add-on, but a vital creative force for us to keep on growing and creating work that makes our children proud,” Tan adds.

Ng will be working closely with TSLA’s creative and strategy teams to elevate the agency’s brave creative thinking into stories that travel, stick, and shift culture. She will also be building the agency’s PR capabilities from strategic communications planning to press materials development, augmenting the creative shop’s suite of integrated communications services.