Eight Asian agencies win Gold Pencils at The One Show 2025: Multiple Golds awarded to Ogilvy Singapore and Dentsu Digital Tokyo
Eight agencies in Asia were awarded a total of 13 prestigious Gold Pencils at The One Show 2025. Ogilvy Singapore and Dentsu Digital Tokyo were two of the top performers, earning an impressive four and three Gold Pencils, respectively.
Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Overall in APAC, 63 agencies in Australia, China, Hong Kong SAR China, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand were awarded 15 Gold Pencils, 21 Silver, 33 Bronze, and 119 Merits.
Ogilvy Singapore leads the region with four One Show Gold Pencils, all for “Transition Body Lotion” on behalf of Vaseline. The work also received two Silver Pencils and three Merits.
The One Show 2025 Gold Pencil winners for Asia, by country, are as follows.
China
• TBWA\Group China Shanghai with Shanghai Shibei Media Shanghai “Yoga Village” for adidas China in Print & Promotional, Craft – Photography
Japan
• Dentsu Tokyo with Shoei Tokyo and Soda! Communications Tokyo “Move Forward” for The Hokkoku Shimbun / Kanazawa High School Sumo Tournament in Design, Posters – Series
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Cultural Driver, Popular Culture Impact
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Creative Use of Data, Data for Good
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Public Relations, Public Relations for Good
• TBWA\Hakuhodo Tokyo with Robot Communications Tokyo “No Smile” for McDonald’s Japan in Music & Sound Craft, Artist / Brand Collaboration
Singapore
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in Direct Marketing, Commerce
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in Health & Wellness, Products
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in IP & Product Design, Products for Good
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in IP & Product Design, Innovation – New Ideas in IP & Product Design
• Our LEGO Agency Singapore with Our LEGO Agency Billund “LEGO Tuxedo Cat Launch” for The LEGO Group in Social Media, Social Post – Single Platform Series
Thailand
• Leo Thailand Bangkok with FACTORY01 Bangkok “What the fast!” for Krungsri Frist Choice in Film & Video, Use of Humor
• Wolf BKK Bangkok with Suneta House Bangkok “Uncle KFC’s Rice Bowl” for FC Thailand in Branded Entertainment, Use of Humor
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a list of the winners can be viewed here.
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for “Spreadbeats” on behalf of Spotify. “Spreadbeats” was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 157 Gold Pencils, 197 Silvers, 270 Bronze, and 1,026 Merits.
This year’s One Show awards ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
In addition to The One Show 2025 awards ceremony, Creative Week 2025 included the Young Ones Student Awards ceremony, Type Directors Club TDC71 Best of Discipline winners and exhibition, ADC 104th Annual Awards ceremony, exclusive Executive AI Creative Summit, and the first-ever Creative Week AI Creative Challenge.
Please visit Creative Week 2025 for more information and tickets.