KFC Thailand’s ‘Best Value Meal’ campaign takes the nation by storm
In response to rising living costs, KFC Thailand has launched a sensational new campaign, “The Best Value Meal You’ve Ever Had,” combining unbeatable value with memorable experiences both online and in-store. At the heart of the campaign is the all-new Colonel’s Secret Recipe Rice, available in the new Value Meal set starting at just 69 baht.
This campaign delivers more than just great food—it creates moments of joy that have customers buzzing nationwide. A perfect blend of mouthwatering flavors and unique experiences, it has quickly become the talk of the town.
The viral campaign kicked off with the introduction of the ‘Value Meal’ set, starring the all-new ‘Kentucky Rice’ which has quickly become the standout dish of the campaign. Not only does the meal offer incredible taste, but it also delivers unbeatable value, giving customers a fantastic experience without burning a hole in their wallets. But the real magic lies beyond just the meal itself.
The campaign’s commercial, directed by the renowned filmmaker ‘Ed 7 Vi’ perfectly captures the behaviors of Thai consumers, highlighting hilarious behaviors like squeezing the last drop of toothpaste, eating chicken down to the bone, and collecting free sauce packets from restaurants. This clever and relatable ad struck a chord with viewers, going viral almost instantly—doubling engagement, tripling views, and skyrocketing shares by a jaw-dropping 18 times compared to previous KFC campaigns.
But the excitement didn’t stop there! To ramp up the thrill, KFC Thailand hosted the ‘The Best Value Meal You’ve Ever Had’ activation at the Robinson Lifestyle Srisamarn branch. This activation was more than just about enjoying a delicious meal at an incredible price—it was about creating unforgettable moments. Customers who purchased the Value Meal were given the chance to participate in an exclusive activity zone, where they had just 30 seconds to grab one-of-a-kind KFC merchandise, like KFC chairs, canvas umbrellas, serving trays, and bottles of chili sauce and ketchup, with even more surprise giveaways—all available exclusively on that day. The high-energy, fun-filled event made for memories that will last a lifetime.
The social media marketing campaign took Thailand by storm, quickly becoming a viral sensation and captivating over 9 million people during the Activation event. Its immense success was driven by an extraordinary level of engagement and interaction that far exceeded expectations. The campaign’s captivating video-through rate fueled the excitement, generating a massive buzz across platforms like Facebook, Instagram, and TikTok. Conversations were sparked, with over 125,000 likes, more than 8,900 shares, and over 5,500 comments flooding in, making it the talk of the town.
Overall performance surpassed all goals, achieving impressive reach and interaction levels. Additionally, the campaign experienced remarkable growth in engagement, with Facebook’s Engagement Rate/Click-Through Rate soaring by 120.74%, and Instagram’s by 119.13%, easily surpassing benchmarks on both platforms. This success not only boosted brand visibility but also created unforgettable moments, leaving customers buzzing long after the event.
Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, said: “KFC is committed to delivering the best in taste and value through the launch of the ‘Value Meal’ set, along with an unforgettable experience that customers will remember for a lifetime. With the ‘Best Value Meal You’ve Ever Had’ campaign, we’ve seamlessly combined value and fun, creating a special moment that leaves a lasting impression on our customers.”
KFC continues to bring smiles and satisfaction, staying true to its legacy as Thailand’s favorite fried chicken brand for over 40 years. Missed this campaign? Don’t worry—more fun is on the way!
Follow KFC Thailand for updates on upcoming events and promotions:
Instagram: @kfcthailand
Facebook: @KFCThailand
X: @KFCThailand
