Schweppes partners with Blinkit and Talented India to redefine party prep in 2025

Schweppes has partnered with Blinkit to launch a bold new campaign that redefines party prep. In the brand’s biggest collaboration of 2025 so far, Schweppes is now available on-demand through Blinkit’s 10-minute delivery service—making it easier than ever to turn spontaneous plans into perfectly mixed moments.

At the heart of the campaign is a playful reinterpretation of the iconic Punjabi track “Jinne Mera Dil Luteya” by Jazzy B, reimagined in a style that’s unmistakably Schweppes.

The campaign film, created by Talented and directed by Nitin Menon of First December Films, opens at a party that’s going nowhere. Jazzy B is on stage, but instead of his signature banger, he’s playing a slow jazz version. Guests are stuck in awkward small talk and sidelong glances. Then comes the twist: Schweppes arrives via Blinkit in under 10 minutes. The jazz fades. The bass drops. The room lights up. The real Jazzy B storms in, full of Punjabi swagger, flipping the vibe from dull to burraahh in minutes.

Ankita Mahna, Senior Director, Marketing-Emerging Categories at The Coca-Cola Company, said: “Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign is built around. By partnering with Blinkit, we’re making Schweppes just 10 minutes away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our consumers remix their own social scenes, with spontaneity, swagger, and surprise. Put together, this captures the essence of how Schweppes fits seamlessly into the moments that matter most.”

“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul,” said Aarushi Periwal and Sanket Audhi, Founder Members and Creatives at Talented.

The film leads a high-voltage 360-degree rollout across digital, social, and commerce-first platforms, reaching the Indian consumers through multiple touchpoints. Available now on Blinkit, Schweppes is ready to spark every social scene because- It’s Not a Mixer, It’s a Mood.