Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles
May 27 2025, 2:11 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Lucia Orlandi, an Executive Creative Director at TBWA\Media Arts Lab, Los Angeles, leading global campaigns for iPhone, Mac and iPad.
BEST TV
Winner: Toblerone ‘Chocolate Like Nobody’s Watching‘. A little bit silly, and visually striking – this one made me smile. Taking a key product visual, Toblerone’s triangle shape and using that as the backbone for a fresh take on how chocolate should be enjoyed, executed with a dry wit.