Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s Best TV ad is Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub, Italy.
The spot was selected as the winner in TV by this week’s guest judge Lucia Orlandi, Executive Creative Director at TBWA Media Arts Lab, Los Angeles.
The iconic, triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. ‘Chocolate Like Nobody’s Watching’ is the brand’s new global campaign that shows how beautiful giving into chocolate can be, with scenes and portraits of people enjoying Toblerone chunks without fear of judgment.
“A little bit silly, and visually striking – this one made me smile,” said Orlandi. “Taking a key product visual, Toblerone’s triangle shape and using that as the backbone for a fresh take on how chocolate should be enjoyed, executed with a dry wit.”
Read the full review here.
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