Ameer Ismail steps down after nearly three decades at MullenLowe Lintas Group

May 28 2025, 9:59 am | BY Adam Shaw | No Comments
Ameer Ismail steps down after nearly three decades at MullenLowe Lintas Group

Following a 28-year journey with the MullenLowe Lintas Group, Ameer Ismail has stepped down from his role as President, Lintas Live. One of the most respected figures in the Indian PR and communications industry, Ismail has been synonymous with Lintas Live’s (formerly known as LinOpinion) growth and evolution over the past three decades.

 

Under Ismail’s visionary guidance, Lintas Live grew into a digital-first, creative PR agency delivering award-winning integrated campaigns for clients across sectors. He led the agency’s transformation beyond traditional PR, championing a multidisciplinary approach that included digital content, media strategy, influencer engagement, and crisis management. His counsel and strategic thinking have been trusted by global brands such as TATA Starbucks, Etihad Airways, Hyatt, Valvoline, Visit Victoria, Budweiser, Texas Instruments, and Sony Pictures Networks India, amongst many others.

Ismail joined Lintas in 1996 and has been recognized as one of the longest serving PR agency heads in the industry. He has held multiple leadership positions across the group, joined the Lowe Lintas management committee in 2008 and led different agency brands like dCell, Advent and Lintertainment. He was later instrumental in establishing a joint venture with Golin, where he was invited to join the Golin Global Leadership Group in 2014. In 2018, he was appointed Chief Growth Officer of PointNine Lintas while continuing as President of the PR business. Throughout his tenure, he has guided the agency through significant industry shifts, cementing its reputation for innovation and excellence.

Ismail added: “I’ve had a dream run at Lintas—benefiting from rich learnings across disciplines and functions. The future of PR and communications is immensely exciting, and emerging technologies like AI will offer an entirely new canvas of opportunities. My next move will embrace these possibilities and build on the experience I’ve gained along the way.”

Ismail’s transition comes at a time when Lintas Live is backed by a strong client portfolio and a deeply capable leadership team, many of whom have been mentored directly by him. Their readiness ensures the agency will continue to deliver excellence and growth. Ismail will work closely with the MullenLowe Lintas leadership over the coming months to ensure a seamless transition.

Over his career at Lintas, Ismail has provided strategic counsel to over 500 brands and C-suite leaders across industries, earning a reputation as a trusted expert in integrated communications. Ismail has served on advisory boards and juries for leading industry bodies including Fulcrum, SABRE, and the Abby Awards. He was recognised with the CMO Asia Award for Outstanding Contribution to Corporate Communications in 2011 and has featured on numerous industry power lists over the years including Reputation Today’s Top 10 PR Leaders and exchange4media’s top 100 Influential Game Changers.

Passionate about nurturing future talent, Ismail lectures regularly at institutions such as Symbiosis, Xavier Institute of Communications, Atlas Skilltech University, Northpoint Centre of Learning, and Scranton University in the USA. He is also a member of the SCORE advisory council.