GIGIL brings home 3 Pencils at the D&AD Awards
Filipino independent agency GIGIL has won three Pencils from its three shortlisted entries at the 2025 D&AD Awards. The awards were given for work created for clients including Mandaue Foam Home Store and RC Cola.
Two of GIGIL’s three D&AD Pencils were nabbed by Mandaue Foam Home Store’s film called Steal, a clever piece created for Mandaue Foam that showed the local furniture brand’s wide variety of products, which helped make the company’s online sales surge by 221%. It follows a recent bronze Clio win in the film category.
Graphite Pencil – Film/Creative Use of Budget
Wood Pencil – Film/TV/VOD Commercials (16–180 Seconds)
GIGIL’s viral film for RC Cola brought home the independent agency’s third Pencil this year, following a recent gold Clio win just a few weeks ago. This online film to promote RC Cola Mega has chalked up 288.2M views in a nation of 116M people. It was inspired by the Filipino film classic Himala (Miracle).
Wood Pencil – Film / Social Commercials Over 15 Seconds
Since its founding in 1962, the D&AD (Design and Art Direction) Awards has stood as a global benchmark for creative excellence in advertising and design. Known for its uncompromising judging standards, the D&AD Pencil is one of the most elusive honors in the creative world. Even making the shortlist is considered a major achievement—a signal that the work is among the best on the planet, having passed rigorous scrutiny from top global industry leaders.
These recognitions follow GIGIL’s growing track record of global creativity, known for delivering unskippable, culture-driving work that drives results.
GIGIL were the best performing agency from the Philippines. Two other Pencils were won by the country with BBDO Guerrero winning a Graphite for ‘Play the Dew: Battle’ and MullenLowe TREYNA winning a Wood for ‘Right to Care.’