So Drama! Entertainment assembles first advisory panel chaired by Tay Guan Hin
As part of its new rebrand and transformation, So Drama! Entertainment has convened its inaugural Advisory Panel—signaling a clear commitment to meaningful change in the way it creates, communicates, and connects with audiences.
Comprising eight respected voices from the media and entertainment industry, public sector, and academia, the panel will provide strategic counsel to support So Drama!’s growth in an evolving media landscape. The Advisory Panel will serve as a consultative body, offering strategic guidance, fresh perspectives, and actionable recommendations to strengthen the company’s market position, foster content innovation, and deepen audience engagement.
Members will lend insights on industry trends, audience behaviour, content strategy, and distribution channels, while also advising on brand positioning, public communications, and long- term engagement strategies.
Chaired by Guan Hin Tay, APAC Regional Director of The One Club for Creativity, the panel includes:
• He Ruiming, Co-founder, The Woke Salaryman
• Si En Tan, Founder, Momo Film Co
• Leslie Lee, Media Consultant
• Prof Ishtiaq Pasha Mahmood, National University of Singapore
• Brian Gothong Tan, Multidisciplinary Artist, Film and Theatre Director
• Lim Jing Ting, Ministry of Digital Development and Information
• Inch Chua, Multidisciplinary Artist & Singer-Songwriter
Together, the panel brings deep and diverse experience in communications, content production, branding, technology, and the arts.
“We are honoured to have such a dynamic panel of advisors joining us at this pivotal stage of our growth,” said Melvin Kuek, Executive Director of So Drama!. “Their collective expertise will help us sharpen our strategic vision, push creative boundaries, and stay ahead of industry shifts—all while continuing to produce content that resonates with and enriches our audiences.”
Chairperson Guan Hin Tay, said: “The media and entertainment sector is undergoing rapid transformation. I’m excited to work with So Drama! and fellow panel members to help the organisation remain agile, innovative, and relevant in this new era of storytelling.”
With this initiative, So Drama! reaffirms its commitment to staying at the forefront of the media and entertainment industry—both in Singapore and beyond.