Mediatropy welcomes former Bonsey Jaden executive as new Chief Executive Officer

Mediatropy has appointed Daniel Posavac as Chief Executive Officer. Formerly the Chief Executive of Bonsey Jaden and Managing Director of CUE Group Southeast Asia, Posavac will spearhead the agency’s growth and technological advancement initiatives.

Posavac joins at a strategic time as Mediatropy scales its AI-powered marketing solutions and expands beyond Southeast Asia. The agency recently relaunched its website, introducing an innovative suite of AI-driven services designed to meet evolving client demands.

“We’re embedding AI into our thinking and execution, ensuring creativity and technology work hand in hand,” said Posavac. “Our in-house AI development capabilities give us an edge over competition struggling with widespread adoption.”

Mediatropy’s multi-intelligence approach combines artificial intelligence with human expertise, positioning technology as an enabler rather than a replacement for human creativity.

“As clients demand greater efficiency, our philosophy remains clear, we use technology to empower people, not replace them,” Posavac added. “This balance is what will define the next generation of marketing partnerships.”