Ex-Dentsu leader Kevin Mann joins GAB Asia as MD

June 2 2025, 9:16 am | BY Adam Shaw | No Comments
Ex-Dentsu leader Kevin Mann joins GAB Asia as MD

Independent agency GAB Asia. has appointed Kevin Mann as Managing Director, Asia as it accelerates cross-border growth and expands its regional presence across social, content, commerce, and brand transformation.

 

Mann brings nearly two decades of experience helping global and local brands grow across China and the broader Asia region. He has held senior leadership roles at Dentsu, OMD, and Carat, and also founded The Good Agency Asia, a brand consultancy focused on purposeful positioning and growth. While at Dentsu China, he served as Chief Growth Officer, Chief Client Officer, and Interim CEO of Carat China.

At Dentsu, Mann led growth for major client wins including Nestlé, Kering, Carlsberg, and GM Durant Guild. He was also instrumental in the One Dentsu transformation, designing integrated key account planning and solutions that unified media, creative, CX, and consulting for a broad mix of global, local, and Japanese clients.

At GAB, Mann will lead regional operations, deepen client partnerships, and deliver AI-powered, culturally fluent solutions across China and Asia.

“Asia is moving fast. It is more connected, more competitive, more demanding,” said Mann. “Clients need partners who keep pace. Who bring sharp local insight. Who turn ambition into action. With deep roots in China and growing reach across Asia, GAB delivers strategy, creativity, and execution that moves the needle. Our independent model connects modular talent with AI-powered tools to help brands grow smarter, faster, further.”

Gabby Gabriel, Founder and CEO of GAB Inc., added: “Kevin brings a rare combination of strategic clarity and regional leadership. His experience with global clients and ability to lead through transformation make him the right partner for our next phase of growth.”

With roots in Shanghai and New York, GAB has built a reputation for helping ambitious brands stand out in competitive, fast-moving markets. Building on its strong executional capability and proven track record in China, the agency is now expanding across Asia and the Middle East, leveraging its cross-border expertise to support brands with scale and precision.