KFC Thailand and Butterbear launch viral ‘Nong Noey’ campaign to drive brand love

KFC Thailand, the number one fried chicken brand, has team up with Butterbear to introduce the IT-Girl idol of the year, “Nong Noey”, as the Daughter of KFC Thailand. Get ready for heart to flutter, whether among ‘Mum-Mhees’ (fans of Nong Noey) or fried chicken lovers, as Nong Noey takes the country by storm in the KFC I Butterbear campaign don’t miss out on exclusive limited packaging design and special stickers available for collection at all KFC branches nationwide.

Additionally, fans also have the chance to participate in the “Meet & Eat: Fried Chicken and Hugs from Nong Noey” event – an experience so close and sweet, fans will feel the love beyond limits! Hurry, this yummy, exciting event runs from the 30th of May to the 25th of June 2025. Let’s fry, let’s hug and let’s go!

It all began with hands resembling fried chicken! When the Mum-Mhees playfully teased Nong Noey, saying her hand looked like fried chicken wings, it quickly turned into a viral meme sensation across social media. But that’s not all! The Mum-Mhees took things to the next level by playfully poking Nong Noey with a KFC bucket, causing her to jokingly fear that they might eat her hand. Of course, this went viral too! Nong Noey, a huge fan of fried chicken herself, shares the same playful and humorous personality that aligns perfectly with KFC Thailand’s brand positioning, which led to the collaboration with Butterbear, introducing ‘Nong Noey’ as the Colonel Sanders’ new beloved. With the warmth of ‘Dad Bear’ caring for her, Nong Noey is here to steal hearts in this adorable and fun-filled journey, bringing joy to every fried chicken meal.

The mission of the new beloved, promoting the KFC I Butterbear campaign with full prestige. The Daughter of KFC Thailand comes with exclusive limited packaging design and special stickers available for collection at all KFC branches nationwide. Plus, fans and fried chicken lovers chicken will have the chance to join the ‘Meet & Eat: Fried Chicken and Hugs from Nong Noey’ event, where they can get up close and personal with Nong Noey for an experience that’s too sweet to resist! Running from May 30th to June 25th, 2025.
• Start the fun by purchasing the “Porjai Bucket” Meal Set for 199 Baht and receive an adorable limited-edition KFC | Butterbear bucket.
• Or choose to buy any of “The Box” menus to receive the limited-edition KFC | Butterbear box.
• Get a FREE KFC | Butterbear exclusive sticker with—the White Version upon purchasing the 99 Baht “Imm Kuum 2” Meal Set and the Red Version upon purchasing the 199 Baht
“Porjai Bucket” Meal Set…True Nong Noey fans must collect both designs!
• EXTRA SPECIAL! If order the 99 Baht “Imm Kuum 2” Meal Set or the 199 Baht “Porjai Bucket” Meal Set through the KFC Application for a chance to join the “Meet & Eat: Fried Chicken and Hugs from Nong Noey” on August 8th, 2025 at Emsphere! A moment that will melt hearts with the cuteness Nong Noey and Colonel Sanders will serve up with no holds barred!

The campaign will kick off with a charming commercial featuring a catchy soundtrack that tells the story of Nong Noey and Colonel Sanders’ heartwarming yet goofy relationship. It’s an adorable tale that will bring smiles to everyone. But that’s not all! KFC is going even bigger with an eye-catching display: Nong Noey in a giant KFC bucket, towering over 4.5 meters high, at the front courtyard of Emsphere from May 30th to June 5th, 2025. For an extra dose of joy, KFC I Butterbear is taking over Out-of-Home media with 508 screens across the country, showcasing Nong Noey’s adorable face and Colonel Sanders’ charm on the big screen.

Nong Noey add some fun at KFC! Since she’s here at KFC, Nong Noey, the Daughter of KFC Thailand, is ready to greet all the Mum Mhees and fried chicken fans at the storefront with adorable standees. There are 2 designs, so make sure to snap a picture with both designs at CentralWorld, Central Rama 9, Big C Place Ratchada, Seacon Square Srinakarin, Seacon Bangkae and Siam Square One branches, customers will be wowed with entrance mirrors wrapped with the endearing Nong Noey stickers. For an extra delightful experience, Mum-Mhees must not miss the opportunity to enjoy hot fried chicken while creating memorable content with this irresistibly adorable collaboration!

Patra Patrasuwan Associate Marketing Director KFC Thailand, said “KFC Thailand is delighted to announce our collaboration with Butterbear, introducing Nong Noey, which has a strong local and international fanbase as the Colonel’s newest companion. We believe she is the perfect choice given her iconic fried-chicken-hand imagery, which resonates well with our brand’s desire to bring joy and happiness to everyone in Thailand. We hope this campaign will create a delightful experience for all Mum-Mhees altogether with fried chicken lovers nationwide.”