Vina Henson and Chewy Chua named Group Co-COOs at DDB Group Philippines

Vina Henson, Managing Director of DDB MNL, and Chewy Chua, Managing Director of Agile Intelligence, have been appointed Co-Chief Operating Officers (Co-COOs) of DDB Group Philippines, effective June 1, 2025.

DDB MNL and Agile Intelligence are two of the business units or agencies under the DDB Group of companies. Both Henson and Chua will continue to lead their respective business units alongside this expanded role.

As Group Co-COOs, Chua and Henson will play a critical role in steering the group’s operational strategy and be jointly responsible for overseeing the day-to-day operations of the DDB Group Philippines ecosystem. Their focus will be on ensuring seamless integration across business units, optimizing processes, enhancing cross-functional collaboration, and driving sustainable growth.

According to DDB Group Philippines Chairman and CEO Gil G. Chua, this dual leadership model reflects the organization’s commitment to a collaborative, future-facing structure that champions both performance and innovation.

“As two of DDB Group Philippines’ long-standing leaders, Vina and Chewy have played an integral role in shaping both the work we’ve done and the culture we continue to build. Their leadership reflects DDB’s commitment to a people-first approach and thoughtful collaboration. As Co-COOs, they are well-positioned to lead our organization into its next phase of growth and transformation. The appointments are in recognition not only of their exceptional individual achievements, but also of their shared values, complementary strengths, and proven leadership,” he said.

Henson brings over three decades of experience in integrated marketing communications, 20 years of which was spent at DDB Group. As managing director of DDB MNL, a hybrid creative solutions agency she co-founded in 2017, she continues to deliver award-winning work while nurturing a culture of creative excellence and operational discipline, as well as driving growth and strengthening client partnerships across multiple sectors.

Chua has been a transformative force behind Agile Intelligence, establishing it as DDB Group’s center of excellence for data, strategy, and analytics. He has led Agile to become a vital partner across DDB Group’s agencies, empowering teams with actionable insights and business intelligence. Prior to AI, Chewy spearheaded the inception of Tribal DDB Inc. in 2008, backing his digital-centric career which spans over 25 years.