Komix partners with Salvo Jakarta for new cough remedy spot featuring Dustin Tiffani
Independent creative agency Salvo Jakarta has created a new film for Indonesian herbal cough remedy Komix that resembles a high-end lifestyle or automotive commercial more than a typical medicine ad.
The tension is dramatized through dynamic storytelling through the story itself, showing how one small cough can become a full-blown social spiral. But just as the pressure builds, the film delivers its most unexpected move — a clever twist in the form of Indonesian comedian Dustin Tiffani, who appears mid-sequence as the physical manifestation of how others begin to perceive you when you cough.
Tiffani, well-known for his persistent coughing during public appearances and live shows, is both instantly recognizable and deeply symbolic — turning a moment of unease into something surprisingly relatable. The transformation is not a punchline, but a powerful metaphor: how quickly perception can shift, and how a cough — however harmless — can isolate you.
“Every now and then, a brand takes a brave step—and this was one of those moments. We didn’t just pitch a new style; we challenged the familiar. And the client leaned in. It’s not just a shift in execution, it’s a shift in mindset. Hats off to the brand team for choosing evolution over repetition.” Said David Eltino, Lead Creative Salvo
Credits
Client: Bintang Toedjoe
President Director: Fanny Kurniati
Head of Marketing: Arwin Nugraha Hutasoit
Head of Brand (Komix): Andry Mahyudi
Assistant Manager: Stefanus Gunawan
Brand Officer: William Samuel
CEO: Christmartin Hanandito Satrio
CBO: Kevin Hendy Prasetyo
COO: Muhammad Raditya Nurhawanto
CCO: Max Roza Natadjaya
Lead Creative: David Eltino
Art Director: Yavi Diamanta
Graphic Designer: Amiq Ahimsa, Kevin Pratama, Ratu Nasyiah
Copywriter: Mutiara Cahyani & Ridwan Handoko
Account Director: Reza Langi
Account Manager: Nabila Shavira
Account Executive: Nadine Aulia
Lead Strategy: Petra Dharma
Strategy Manager: Azka Mufti
Film Director: Ashief Husna
PH: Jalansore
EP: Firman Ni & Gagah