Cheil India and Samsung launch digital comic to spotlight India’s growing e-waste problem

We all have old electronics gathering dust in the corners of our homes. They’re long forgotten but never truly gone. This World Environment Day, Cheil India has created a digital comic for Samsung, showcasing the predicament of those old electronics while highlighting India’s growing e-waste problem.

The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard. While playfully highlighting their demands, the campaign underlines a powerful message: Dispose of e-waste responsibly for a safer planet.

Credits
Agency: Cheil India
COO: Mandeep Sharma
Chief Creative Officer: Vikash Chemjong
Executive Creative Director: Tripti Surana
Account Management Team: Saurabh Singh, Kusum
Creative Team: S.V Srinath, Soumil Nigam, Angad Bhatia