Korea, Japan + Hong Kong top performers at the shortlist stage of New York Festivals Awards
New York Festivals Advertising Awards (NYFA) has announced the 2025 Shortlist. The 2025 Shortlist was determined by the results of the NYF Advertising Awards Shortlist Jury sessions.
This year’s Shortlist advances bold, forward-thinking work that puts brands in the spotlight and resonates with today’s consumers. 2025’s entries were submitted by agencies, PR firms, production companies, and prominent global brands. Campaigns moving on to the next round leveraged emerging tech and innovative storytelling to spark emotional connections, build brand loyalty through meaningful interaction, and drive engagement across diverse platforms and environments. From championing social and environmental causes to delivering immersive brand experiences, the shortlisted campaigns reflect the dynamic, constantly evolving nature of advertising today.
Germany topped this year’s competition, followed closely by the United States and Canada.
Asis’s performances are lead by South Korea (34 shortlists), Japan (34), Hong Kong (25), China (22), and Philippines (20). Innocean Seoul has 20 shortlists and Publicis Hong Kong has 18.
Brands earning Shortlist status include Dove, The Coca-Cola Company, Nike, Ford Motor Company, Samsung, IKEA, Carlsberg Sweden, Mastercard, Gatorade, OREO, Toyota, Seagram’s Gin, Volvo, Harbin Beer, Kia Europe, HSBC, Penny, HORNBACH Baumarkt AG, NBCUniversal, Hyundai, PETA, Lufthansa, Yamaha, Berliner Philharmonie, Kraft Heinz, PlayStation, Google Chrome, NFL, Suzuki, Mountain Dew, KitKat, McDonald’s, Telekom, Burger King Whopper, Major League Baseball, Arla Foods, Wendy’s, Little Caesars, Amazon, KFC Thailand, Maybelline New York, Progressive Insurance, Xbox, AT&T Business, Uber Eats, PNC Bank, and Dell Technologies.
Entries that achieve Shortlist status advance to the next round, the Executive Jury sessions, led by 2025 Jury President, Javier Campopiano, Worldwide Chief Creative Officer at McCann Worldgroup. In face-to-face sessions, the Executive Jury will thoughtfully evaluate the work and determine the winning campaigns honored in the 2025 New York Festivals Advertising Awards.
View the 2025 NYF Advertising Awards Shortlist HERE.
The New York Festivals Advertising Awards will announce the 2025 award winners on Thursday, June 12.
New York Festivals honors exceptional contributions by individuals and companies within the international advertising community. In addition to Best of Show, Grand Awards, Gold, Silver, and Bronze trophies, NYF provides special recognition for impressive performance within the competition.
Special Industry Awards include Holding Company of the Year, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, Independent Agency of the Year, Boutique Agency of the Year, Best New Agency of the Year, In-House Agency of the Year, Public Relations Agency of the Year, and Film Production Company of the Year of the Year.
The New York Festivals Advertising Awards receives entries from six continents and is judged by an international jury of more than 350 members, including NYF’s Executive Jury, Specialty Juries, and Shortlist Jury. These panels collectively cast votes to select the year’s trophy-winning work.