Lazada launches “6.6 Super Wow Sale” with DO.AGENCY to spotlight real deals

Following on from the Lazada’s 12.12 campaign, global micro-network DO.AGENCY has once again partner with Lazada, Southeast Asia’s leading e-commerce platform for its mid-year campaign.

The spot, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value — and are quick to compare deals across platforms. Building on this competitive spirit, the campaign spotlights Lazada as the genuine destination for unbeatable bargains, delivered with a humorous twist.

Crafted to resonate with Lazada’s diverse audience across six key markets – Singapore, Malaysia, Vietnam, Indonesia, Thailand and the Philippines – the campaign aims to reveal the real deals that Lazada offers over its competitors, using humour to drive home the message in a relatable and entertaining way.

Marcus Chew, Chief Marketing Officer of Lazada Group, said: “At Lazada, we know Southeast Asian shoppers love a good deal and love proving they’ve found the best one even more. The 6.6 Super Wow Sale campaign taps into that spirit with humour and heart, making the thrill of discovering real deals both entertaining and unmistakably Lazada. It’s a joy to work with partners like DO.AGENCY who understand our audiences and push creative boundaries with us across the region.”

Beer Poonnotok, Partner and Executive Creative Director at DO.ASIA, said: “This is one of the best partnerships I’ve been part of. It’s built on trust, collaboration, and a shared ambition to keep raising the bar. The 6.6 campaign is a great example of that: bold, cheeky, and designed to entertain. It taps into the region’s competitive shopping spirit and turns it into something unforgettable.”

The “6.6 Super Wow Sale” campaign is live across Lazada’s key markets, engaging consumers through a mix of traditional and digital media as well as live activations, all while reinforcing the brand’s commitment to creating joyful shopping experiences.