UniPin and Minotaur join forces to open the gateway to the gaming multiverse
In a bold new partnership set to reshape how brands and marketing teams connect with passion-led communities, UniPin, the leading digital entertainment enabler, joins forces with Minotaur, a team of next-generation creative marketing ecosystem builders for brands.
Together, the partnership aims to build truly authentic gateways not only into gaming communities, but into the wider ecosystem of fandom, pop culture, esports, and lifestyle – spaces where passion lives and audiences engage on their own terms.
“With UniPin now as our valued co-players in this game called Brand Gamification, we’re more equipped than ever to deliver authentic solutions that truly connect with communities of millions of gamers, gaining access to literally thousands of titles through UniPin’s deep portfolio. That’s unbridled access for our partners in this vast playground of limitless possibilities,” said Rey Tiempo, Chief Creative Officer of Minotaur.
UniPin is best known as one of Asia’s most trusted online payment portals, providing game credits and top-up services for a wide range of popular titles like Mobile Legends, Free Fire, PUBG Mobile, Genshin Impact, and many more. Minotaur, on the other hand, are community builders with expertise in gaming, esports, tech, music, and fandom culture.
Together, they have sealed an exclusive meeting of the minds, a match made in gaming heaven that taps into a whole new realm of targeted marketing strategies, specifically engaging and enabling the exponentially growing gamer segment, not only in the country but in the region.
“This isn’t just about top-ups or tokens. It’s about providing value to the lives of consumers starting with our community groups vis-a-vis working closely with our brand partners and developing a real way in. The end goal is for us to be part of the daily conversations of the Filipino people, by creating real loyalty within ecosystems people already love, trust, and participate in,” said Jamie Paraso, CEO of Minotaur.
For brands, this means: plugging directly into active player bases; co-creating campaigns with gaming-endemic ideas; and engaging communities in a way that doesn’t disrupt, but resonates.
“We’ve always believed that the future of brand love lives in communities, and in particular, our space – the gaming community. Brands can no longer just advertise; they need to participate, add value, and earn their place. We’re glad to have Minotaur by our side as allies who look to help us grow from local to regional,” said DC Dominguez, UniPin Philippines Country Manager.
“This partnership isn’t about entering gaming as outsiders. It’s about being invited in, because the work respects the space. Minotaur understands that, and it’s going to be epic moving forward with our partnership that truly aims to grow communities and break the mold,” said Poeti Fatima, UniPin GM Business Global.
“It’s the beginning of a new era,” said Ashadi Ang, CEO of UniPin. “Whether it’s through grassroots tournaments, creator collaborations, or fully integrated platform engagements, UniPin x Minotaur is set to become the go-to bridge between brands and the communities they’ve trying to reach: authentically, and at scale.”