Lincoln Grice departs BMF for Design Lead role at top Aussie indie agency Bear Meets Eagle On Fire

Top Australian creative independent agency Bear Meets Eagle On Fire has appointed Lincoln Grice as Design Lead. He joins the award-winning studio after twelve years at BMF, where he most recently served as Head of Art and Design.

At BMF, Grice’s leadership and notable work across ALDI and Tourism Tasmania, amongst others, helped earn the agency numerous accolades across craft, effectiveness and AOTY year awards including Campaign Brief Australian Agency of the Year in 2020.

Prior to returning to Sydney in 2013, Grice was at 4Creative in London, where he worked across a range of projects including the 2012 Paralympic campaign ‘Meet the Superhumans’ and the TV show Black Mirror.

Says Micah Walker, Founder and CCO of BMEOF: “After only ever hearing lovely things, I’ve spent some time getting to know Lincoln over the last year or so, and it just felt like the right time for us both.

“Having another talented, thoughtful creative join our team is always a good thing.”

Grice says: “My time at BMF meant something significant to me. There were very few places that could have drawn my eye away from BMF. Bear feels that particular kind of place where the best things happen in the right way. Micah’s transparency and creative drive was hard to ignore. I’m stoked to be part of it.”