The Gerety Awards 2025 Shortlist announced: LePub leads Asia with 9 nominations

The Gerety Awards has announced the global shortlist for 2025. LePub Singapore has scored the most shortlists from Asia, with 9 across 3 separate campaigns. BBDO Guerrero Philippines’ ‘Play The Dew’, Dentsu Inc Tokyo and Hakuhodo Bangkok’s ‘not the last kick’ have all picked up 2 shortlists.

Other shortlisted entries have gone to Heckler Singapore for ‘Earth Defender’, Yell Bangkok for ‘Fuel Haters’, Leo Hong Kong for ‘Re-righting History’, Dentsu Creative Hong Kong, Tribal Worldwide Philippines, BBH China, R/GA Japan and Dentsu Digital Inc Japan.

LePub’s shortlists included: ‘Trust Bars’ for Heineken, ‘Playbrary’ for the National Library Board and ‘The Smootheriser’ for Heineken.

VIEW THE 2025 GLOBAL SHORTLIST

Judging sessions were held around the world, and this week you can watch the jury insight panels LIVE from the UK, USA, Brazil, Canada, France, Australia, South East Asia, Romania, LATAM, Spain, South Africa, MEA and Colombia.

Shortlist Highlights:
• Germany, USA, UK and France are the countries with the most works among the finalists.
• VML is the most shortlisted network
• Kazakhstan, Paraguay and Croatia get into the shortlist for the first time at Gerety.
• Art Direction sees the most shortlisted entries into the Craft CUT with works including Unwrap The Summer, Connecting Europe and In Hot Water.
• The most shortlisted campaign is Dancing Washers for Whirlpool by VML México.

The Grand jury will now choose the final winners which will be announced Tuesday, September 2. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.