K-pop group aespa previews “Dirty Work” in new iPhone 16 Pro shot performance campaign
Apple has released a new performance video featuring global K-pop sensation aespa, offering a preview of their upcoming track “Dirty Work.” The film was created by TBWA\Media Arts Lab, Seoul, and shot entirely on the iPhone 16 Pro.
Featuring members Karina, Giselle, Winter, and Ningning, the video showcases super-smooth, cinematic slow motion choreography recorded in 4K120 fps in Dolby Vision. Using iPhone 16 Pro, their signature dance moves are transformed into mesmerizing sequences.
Releasing two weeks before the official track drops on June 27, the campaign leans into K-pop fans’ obsession with choreography and the unforgettable sequences they replay endlessly to recreate through dance covers.
The launch is supported by behind-the-scenes content demonstrating iPhone 16 Pro camera techniques, exclusive social content on aespa’s channels, and Vision Pro spatial assets offering fans a peek into the “Dirty Work” set.
Building on the success of the 2023 NewJeans collaboration, which achieved 10 million views in 72 hours, this partnership demonstrates how iPhone 16 Pro makes professional-quality features accessible to everyday creators.
The video launched on June 9 at midnight KST on SMTOWN and aespa’s official YouTube channels.
Credits:
Agency: TBWA\Media Arts Lab, Seoul
Production Company: Liminal
VFX/Finishing Company: Sleepwalker
Color grading Company: Electric Colour
Music: “Dirty Work” by aespa