Apple highlights the lifesaving impact of the Apple Watch via “Suzuki-san’s Heart Story”

Apple has launched its latest campaign in Japan, created in collaboration with TBWA\Media Arts Lab Tokyo. Titled “Suzuki-san’s Heart Story,” the film tells the powerful true story of how Apple Watch helped alert Masahiro Suzuki to a serious heart condition — potentially saving his life.

A passionate heavy metal fan, Suzuki’s story is accompanied by an original score from his favorite band, ASTERISM, who also performed the music featured in the campaign. The short film combines emotional storytelling with real-world impact, continuing Apple’s global series spotlighting how Apple Watch users have benefited from its lifesaving features.

Alongside the main film, the campaign includes a unique asset featuring a real LINE messenger exchange between Suzuki and a friend, capturing the urgency and authenticity of the moment he received the atrial fibrillation notification. The campaign officially launched on June 12, 2025 (PST), and is now live across TV, digital, and social platforms throughout Japan.

“Suzuki-san’s Heart Story” reflects Apple’s continued commitment to empowering people through technology — showcasing how Apple Watch can make a meaningful difference when it matters most.

Credits
Agency: TBWA\Media Arts Lab, Tokyo
Production Company: Y’s
Director: Satoshi Watanabe
Director of Photography: Chigi Kanbe
Editing: REDHILL
Original Music (30s film): ASTERISM
Original Music (LINE film): Black Cat White Cat
Media Agency: OMD Hakuhodo