Asia walks away with 5 Bronze Lions in the 2025 Cannes Design Lions category

Five Bronze Lions have been awarded to Asia in the the Cannes Lions Festival of Creativity Design Lions category.

Bronze Lion winners are: Grey Thailand’s “Sad Kama-Chan” for BarBQ Plaza, Ogilvy Bangalore’s “Eye Test Menu” for Titan Company Ltd, Design Bridge and Partners Singapore for “Forest Carbon – In Tune With Nature”, Ogilvy Shanghai / Ogilvy Shenzhen’s “Signs From Heaven” for Huawei Pangu Cloud and Google Tokyo’s “Project Voice”.

Of the 1087 entries judged, 33 Lions were awarded: 5 Gold, 11 Silver, 16 Bronze. The Grand Prix went to ‘Caption with Intention’ for Closed Captioning by FCB Chicago.

By transforming captions into a responsive design language through animation, typography and colour, The Academy of Motion Picture Arts and Sciences included the system in the Oscars submission rule book, ensuring accessibility becomes a foundational part of filmmaking.

Commenting on the Grand Prix winner, Jury President Jessica Walsh, Founder & Creative Director, &Walsh, said: “This Grand Prix winner excelled as it masterfully married strong design with a greater idea and purpose. For over 50 years, captions for film and TV have been largely unchanged, designed to be solely functional. ‘Caption with Intention’ is a design system that brings emotion and depth and context into the caption experience. Designed alongside the Deaf and Hard of Hearing community to make films more accessible, it will transform the viewing experience for anyone using captions.”

The Design Lions also saw considerable growth in the number of entries, up 17.3% (160 entries) from 2024.